Erin Sarofsky established her company, Sarofsky Corp., in January of 2009 in Chicago’s booming West Loop neighborhood. They specialize in design-driven production, working with a broad range of clients in the advertising, broadcast, network, film and entertainment industries.
In the last few years Erin’s work has evolved and expanded significantly, in style and medium. Stylistically, she’s become a seasoned and diverse live-action director. Producing work that uses the Phantom camera to create imagery ranging from high-speed to the extreme macro perspective (Animal Kingdom) and also using design, cg and vfx in concert with live action to give the work a distinct, ownable look (Jeep: Halsey). All of that work laid the groundwork for the latest piece she created for Apple; a modern day mixed media approach to capturing a moment where she reveals all her ideas trapped in an old journal. The piece was created for Apple’s Artists Series, highlighting the power of their new iMac Pro.
